Top Producers know what it takes to sell a home for top dollar. Top Producing Agents have excellent negotiation skills, great communication skills, and a full blown marketing plan. It is hard to know if an agent has the first two, but at a minimum their marketing plan should include these 5 things every Realtor should be doing to sell homes for top dollar.
1. Internet Syndication.
Virtually ALL home buyers use their computer and cell phone to find their next home. Internet syndication agreements guarantee that your home will be listed on dozens of real estate. But that is just the beginning. Top Producers use search engine optimization strategies to make sure that our listings show up at the top of the list on all these websites. How would you like your home to be the most popular home on Realtor.com? How about Zillow or Trulia?
2. Social Media Marketing Plan.
When was the last time you heard of someone finding for their next home in the newspaper or a magazine? Never happens. Top Producers use their marketing dollars to reach home buyers where they are, social media. Facebook, Twitter, Instagram, Pinterest, Youtube – they are all the rage. A good social media marketing plan is absolutely essential to sell for top dollar.
3. Magazine Quality Photography.
This is more important than ever. Home buyers rely on tiny little photos on their cell phones to decide if a home is worth looking at. It better be one fantastic photo to make the cut. You’ve seen the listings with one or two bad photos. How about listings with 15 or so decent photos? Not good enough. Top Producers hire professional photographers that will give 30-50 magazine quality photos to use in their marketing.
4. Video Walk Through.
Ten year old children can post videos online, but your agent can’t? Seriously? From the most basic cell phone video to an elaborate full production, video can work at all price points. And we’re not talking about turning the photos into a video slideshow. Who falls for that? Nothing gives a Buyer more of a reason to make an offer than when they can replay the video walk through over again at anytime.
5. Direct to Agent Marketing.
Some agents try to keep their listings a secret so that they can sell the home themselves. Does that get you top dollar? Most likely not. Top Producers know that if we want to get top dollar for a home, we need to exploit the connections we have with all the agents in an area. Hundreds, sometimes thousands of Realtors will work an area and each one has a handful of buyers that are currently in the market. To get top dollar for a home, Top Producers will market directly to all these agents to get the most amount of interest in a home.