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5 Things Every Realtor Should Be Doing To Sell Homes For Top Dollar

Top Producers know what it takes to sell a home for top dollar. Top Producing Agents have excellent negotiation skills, great communication skills, and a full blown marketing plan. It is hard to know if an agent has the first two, but at a minimum their marketing plan should include these 5 things every Realtor should be doing to sell homes for top dollar.

Sell Homes for Top Dollar

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Top 5 Reasons Everyone Needs a Luxury Home Specialist

Luxury Home Specialist Production RealtyEveryone needs a luxury home specialist, even if you have a normal home to sell. Technology has made it possible for everyone to benefit from Production Realty’s Million Dollar Marketing. Everyday we help homeowners sell for top dollar. Using our proven techniques, we routinely sell homes at all price points for up to 10% more than the competition.

Here are the top 5 reasons everyone needs a Luxury Home Specialist.

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Video Tour – Summit Township Home For Sale

Summit Township home for sale. Beautiful two bedroom ranch home in Summit Township with an open floor plan and close to shopping, restaurants, and parks. Newer construction home with all new paint for a move in condition home. No work needed. One floor living with main floor laundry, bedrooms and bath. Large 5 foot crawl with concrete floor is clean and dry for storage. 517-879-4141.

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8 reasons not to use Zillow or Trulia

8 reasons not to use Zillow or TruliaIf you are in the market to buy a home, you may be wasting your time using Zillow or Trulia for your real estate search. Why you ask? Here are 8 reasons not to use Zillow or Trulia.

  1. Missing tons of homes for sale – Currently thousands if not millions of verified, legitimate homes for sale are not listed on Zillow or Trulia. Zillow and Trulia are in negotiations to get all Realtor listings back on their website, but this is proving difficult. Thousands of brokers don’t even know there listings are not on Zillow or Trulia. In the past it was automatic. Not anymore. You very well could miss out on that amazing deal that just got listed today.
  2. Zillow GroupZillow owns Trulia – Didn’t know that? Well it is a fact. Zillow, Trulia, and other real estate search engines are owned by the same company, Zillow Group. All of these sites have the same bad information, so why waste your time checking them all? Many of our customers say they check both sites because they “don’t want to miss anything.” This works well for Zillow Group. They make their money from advertisers on their site. The more searches, the more millions they make.
  3. Local is Better – Local Broker websites like this site, along with, have direct feeds of all listings for sale by Realtors. If you know what town you want to buy in, just find a local Broker that specializes in that area that has a user friendly website. These sites will have more information about the homes for sale, along with the most current and accurate information possible. Don’t waste your time weeding through the millions of listings on Zillow or Trulia when you can search local.
  4. Zillow ScamScams – Zillow/Trulia allows anyone to post homes for sale or rent, just like craigslist. This opens the door for con artists to step in and make some money. How do you know the home you are looking at is even owned by the person who posted the listing? Countless times we run into people that have been victims of scams on Zillow or Trulia. Never buy a house you find on there if it is not listed by a Realtor you can verify is a Realtor. Can you go to his office? Call his Broker? Realtors verify ownership. Zillow does not.
  5. Bad Information – By their own admission, they will advertise anything that is sent their way. They don’t check the information for accuracy. Is that house even for sale? Maybe not. They even told me “Bad information in, bad information out.”
  6. False Advertising – Daily we receive calls for foreclosures found on Zillow or Trulia that are false. They knowingly continue to advertise these false foreclosures to drive traffic to their site. How would you like it if your house was the next victim of this tactic? Recently I had a home for sale that was also listed as a foreclosure on Zillow and Trulia. I had no way of fixing the false information. I also have no way of knowing how that effected my clients sale price, but I don’t think it helped. Buyers assume that foreclosures are in very bad shape, and yet that was not the case for my seller. How many people bypassed his home because of this false advertising? There is no way to know.
  7. False Reviews – No site has more false Realtor reviews than Zillow and Trulia. Some reviews are true, mine are, but it is way to easy for Realtors to falsify their reviews on there. The best way to hire a Top Tier Realtor is to ask around. Someone you know has sold their home in your town, right? Call your neighbor that sold, or family and friends that have sold, and ask them about their Realtor. That is a true review.
  8. Inaccurate ZestimatesZestimates – When estimating your homes value, Zillow is no better than your tax assessor. Actually, I would trust your tax assessor more, because at least they are local and have access to verified sales data. Zillow say that their Zestimates are within 10% of actual sales prices only 63.6% of the time. In our world, 10% is a huge difference. If you wonder what your home is worth, just talk to a Realtor.



Michigan Transfer Tax Refund

A new court decision has saved our clients over $11,000! After researching hundreds of transactions, we found 19 deals where our clients are due a Michigan Transfer Tax refund.

“Did you pay a Michigan transfer tax on a Fannie Mae or Freddie Mac property? We have great news to report – refunds are now available.” 

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Northwest Schools Home For Sale – 8237 Bunkerhill Rd Jackson, MI

Very unique three story Northwest Schools home on over 3 acres for sale. Mostly renovated home, just needs some finishing touches. Third floor is a master suite with balcony overlooking private setting. Second floor has a landing with views on the formal dining room below, balcony over the front yard, second bedroom, and large bathroom with walk-in shower plus large tub. Main floor has remodeled kitchen, formal dining room with fireplace, living room with retro wood burner stove, half bath, attached garage, and plenty of large windows. Very bright and open space.

The seller has relocated due to a new job, and now wants to sell this dream home. Not able to complete all the remodeling, the home is priced to sell, and the new owner will gain.

For a tour, give us a call. We have agents on call to show our listings anytime. 517-879-4141

See more details here:

8237 Bunkerhill Rd Jackson, MI

Irish Hills MI Home For Sale – Silver Lake Access

1025 Tompkins Cement City, MI

Irish Hills MI Home For Sale with amazing Silver Lake views and access with dock. Enjoy the lake life with this 3 bedroom 2 full bath raised ranch with walkout basement.  Perfect for year round living or a weekend vacation home on the water.  Private patio with hot tub, finished rec room in the basement and a two car attached garage .  Over 2,500 finished square feet.   Continue Reading →

Irish Hills Home For Sale – 190 Harris Dr Cement City MI

Video Tour of this Irish Hills Home For Sale. 190 Harris Dr Cement City, MI.

Great opportunity to own this lake access home on all sports private Silver Lake.  Silver Lake is one of the most popular lakes in the Irish Hills.  This lake offers excellent fishing, swimming, and lots of fun.  There are three deeded lake access locations all within walking distance.

The home features 4 bedrooms and 2 full baths.

Irish Hills Home For Sale Irish Hills Home For Sale - Silver Lake

For photos and details, Click Here.

Beautiful Silver Lake access just a short walk away from this well maintained Irish Hills home for sale. Lake view from the back yard patio. Updated kitchen with stainless steel appliances, patio doors to large deck with lake view. Full finished basement with entertainment room, full bath, and two bedrooms with egress windows. Silver Lake is one of the most popular lakes in the Irish Hills. Great all sports lake with good fishing and swimming.

Michigan is Most Improved State for Business 2014

Michigan is Most Improved State

An economics research institution has said that Michigan is Most Improved State of 2014. The American Economic Development Institutes annual Top 10 Pro-business States report ranked Michigan the most improved state because of a spectacular 21-position climb in rank from 2012 to 2014.

The rapid improvement in their ranking reflects a solid economic development plan and implementation along with consistent political support. Continue Reading →