My parents have never been into gossip. My dad sold life insurance for 40 years, and as a result, knew a lot of secrets. He knew when people were diagnosed with serious illnesses, when people were divorcing, and when a baby was on the way. When something would happen in our small town, he always knew about it first, but never said a word. When the rumor mill started and the story would change over and over, he kept quiet. He still knows a lot of secrets, and he’ll never tell them. He learned, as have I, that keeping your mouth shut is a very powerful tool in business.

Here’s why Realtors keep secrets:

Buying or selling a house is a very emotional experience. During this process, nerves are frayed.  Without a doubt, sensitive situations arise. Because we know this, we know the number one way to combat it is to keep our mouth shut and our ears open. Telling too much information will ruin deals. My dad always told me that it wasn’t our business to tell someone else’s business. If I’m working with you, only you and whoever you tell know about it. If you want to tell people you found your dream home, tell all the people you want. They won’t hear it from me. Continue Reading →