Buying or selling a home in Michigan can feel overwhelming.
From contracts and inspections to appraisal gaps and closing costs, the real estate process is full of unfamiliar terms and high-stakes decisions. Many buyers and sellers find themselves Googling answers late at night, unsure if they’re interpreting something correctly or about to make a costly mistake.
That’s exactly why Production Realty has launched Production Realty AI — a free, 24/7 Michigan Real Estate AI digital assistant designed to help Michigan home buyers and sellers better understand every step of the real estate journey.

What Is Production Realty AI?
Production Realty AI is an informational tool built specifically for Michigan real estate.
It allows buyers and sellers to ask real-world questions like:
- What does an appraisal gap mean in Michigan?
- Should I waive inspection?
- How do inspection negotiations usually work?
- What costs should I expect at closing?
- Is this offer strong or risky?
- What happens next in the process?
Instead of guessing, searching random forums, or feeling embarrassed asking “basic” questions, users can get clear, easy-to-understand explanations instantly.
The tool is free to access and available statewide.
Why Production Realty Built This Tool
“Over the years, we’ve noticed that most confusion doesn’t happen during appointments,” said Ben Latocki, Broker and Owner of Production Realty. “It happens at night — when clients are reviewing documents and wondering if they’re making the right decision.”
Production Realty AI was created to give consumers clarity when they need it most.
The tool does not replace working with a licensed real estate professional. Instead, it supports buyers and sellers by helping them feel informed, confident, and prepared when making important decisions.
Designed for Michigan Buyers and Sellers
Unlike generic real estate chatbots, Production Realty AI’s Michigan Real Estate AI is designed around how real estate transactions work in Michigan.
It reflects:
- Common Michigan contract language
- Typical inspection and appraisal scenarios
- Local transaction flow and expectations
This Michigan-specific focus helps users get more relevant answers instead of one-size-fits-all advice.
A Smarter, More Transparent Real Estate Experience
Production Realty has long focused on systems, education, and transparency — not just transactions.
Production Realty AI is an extension of that philosophy.
By giving consumers access to information 24/7, the brokerage aims to reduce stress, eliminate confusion, and help clients move forward with confidence.
“Informed clients make better decisions,” Latocki said. “This tool helps people understand what they’re signing and why it matters.”
How to Get Free Access to Production Realty AI
Production Realty AI is available to Michigan buyers and sellers at no cost.
To get access, simply complete the short form below. Once submitted, you’ll receive instructions on how to start using the tool immediately.
👉 Access Production Realty AI – Free
Production Realty AI provides informational guidance only and does not replace legal, financial, or licensed professional advice.
About Production Realty
Production Realty is a Michigan-based real estate brokerage focused on education, systems, and client clarity. Known as the Home of the ProAgent, Production Realty serves buyers and sellers across Michigan with a modern, transparent approach to real estate.


















Bill Hestwood was one of those people. He would sit quietly doing his work, but he’d smile when you looked at him. He’d toil around in his files, answer his phone, sometimes gently grumble at his computer, but then someone would walk in the door, and in his booming voice, say,
And for us, knowing he had over 50 years in the business and was still going strong with writing contracts, showing houses… still making a go of it… we felt comforted somehow. He made us feel like we would make it, too. To be in his presence felt reassuring, but not on a conscious level. He just had a way of lifting a room by merely being in it.
He was also so proud of his children and grandchildren. He absolutely loved seeing them, sometimes driving hours just to catch a quick game. He would come in on Mondays to tell us about fishing or hunting with “Son Jeffrey” that weekend. Or how the grand kids performed in their latest event.
And this is how Bill lived his life. No matter what came his way, he was always moving forward, looking ahead, seeing the positive, the happiness, and the genuine. Sure he had rough times, but he didn’t dwell on them. They didn’t keep him down. He just kept going, rising above, and being the best he could be. He didn’t teach this to all of us through lecturing, he taught this through living. And live he did. 



